"FE" isn’t just the last two letters of CAFE—it holds a special meaning that defines our brand. In Vietnamese, FE sounds similar to PHÊ, which evokes a deep sense of enjoyment, satisfaction, and even a blissful addiction to something truly delightful. It’s that feeling of pure happiness when you take a sip of a perfectly brewed drink—the comforting aroma, the smooth taste, and the refreshing sensation that lingers.

At our brand, we bring this experience to life by carefully crafting beverages that awaken your senses. We combine the highest quality tea leaves from the lush highlands of Vietnam with real fruit, premium coffee beans, and pure, natural ingredients. Whether it’s a rich, bold coffee blend from Robusta and Arabica beans, a smooth and indulgent milk tea, or a refreshing tea-fruit combo, every drink is made to give you that PHÊ moment—where you don’t just taste the flavor, you feel it.

With each sip, experience the perfect balance of rich coffee, aromatic tea, creamy milk, and vibrant fruits that take you to that blissful place where you’re not just refreshed—you’re hooked.